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Microsoft /Eriksson Mediaroom

Microsoft/Ericsson Mediaroom required artificial intelligence design for a high level of personalized TV viewing and expository level of content awareness. Key design efforts focused on what to show and hide during personalization of TV experiences and remote mapping.


Microsoft Mediaroom Product Design

Challenge: is a software platform that powers broadcast-quality television and video services over broadband networks to consumer televisions, mobile phones, and other Internet capable devices. Mediaroom Powered TV services are delivering services to more than 4 million consumer households around the globe. Focused on 3 areas:

  • Presentation logic so that content can change/disappear dynamically based on usage.

  • Ability to add actors, keywords and programs to the queue.

  • Remote menu to search behavior and affordances.

Insight: Usability Research:

  • Scenario planning and wireframe plotting.

  • Persona development.

I was part of the research and design group shaping their best in class user experience for the television customer. Team projects included user experience scenario modeling for incubator technologies with ATT, Sky, and European partners of Mediaroom and branding concept and ID designer for the UX ID and software team.

Outcomes: The development of the concept of “Your Mediaroom” consumer customization screen and visual design support for broadband powered television.

An example of how the visual model includes: Staging browse interaction over video playing Now. Blank tiling support for several categories as well as automatic search access.

1. On Now-- blank tile, Guide
2. Recordings -- blank tile, Recorded TV
3. Subscriptions HBO -- blank tile, On Demand
4. Recommended--blank tile: Search, Settings

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