Emotional Design— UX Knowledge Base Sketch #17
Imagine a letter from a customer in the future that states all the things you did right. What are these things? Reflect on the decisions you made that created this success.
We are so often submerged in the day to day for good reason. Yet, over time the initial reason the business was created in the first place — the unmet needs it addressed and the emotional satisfaction intended for customers can atrophy. Did you know that when organizations invest in research and design revenue on average increases 220% + ?
“The emotional side of design may be more critical to a product’s success than it’s practical elements.” - Don Norman
Design is what structures underlying cultural concerns for how humans understand one another and transact.
When we ask … What if? Why? and Why not? Evolve and ruthlessly edit based on vision and purpose customers respond. We are the crafters of their experience. That’s where we come in. We meet you where the gaps are and help you fill them.
We Envision Together — Strategize and Activate the Digital Surfaces and Story that Inspires Trust and Brand Community.
Possible Work Together
• Digital Experience Strategy
• Brand Expression Design
• Simplify to Amplify Coaching
• Website Audit, Design and Development
• Visual Technology Design
• Digital Marketing and Advertising
• Content Design and Strategy
• Shared Purpose Research and Design