activate vision
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Your Car But Better

This car brand rated high in performance for enthusiasts and fuel efficiency/safety offerings for their fleet business. 

I was tasked to imagine a branded consumer product that adds intelligence to any vehicle on the road — improving  performance, efficiency, safety, security, infotainment and beyond.

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platform premise

Safety and security, vehicle performance tracking and pro-active optimization features. Connected car personalization.


imagining a new car experience

Approach: We begin with upgrading current product suite and educate constituents on what’s coming. Starting with app adoption into partner brands. Eventually all products under the same umbrella and philosophy.


1. Cloud based port adapter. Requires only an account, hook up, dongle and a smart phone.

2. Dongle OBDII port + physical mounted product for safety and security. The physical product could possibly be a keyless program as cars evolve to have embedded keyless chips. Explore ways to utilize iOT sensors.

3. Subscription based and blue tooth requirements. This would be informed by specific market plans within the company and integrated into the brand strategy.

* I chose number 2 based on the current customer base who count on hub company for safety and security as well as efficiency.



Put the E into your drive with em-power
Empower your driving experience
Enjoy dependability and safety
Engage personalization
Expect road intelligence

E-Powered Vehicle Intelligence

Electrify your business with 'rehearsal'
Entertain your family with 'screen-cast'
Economize fuel with 'efficiency'
Explore your city with ‘guide'


modernize and use color

Niagra Blue -infotainment app- is the new white in car purchasing behavior in 2018. The company website blue is periwinkle. The colors of the future are predicting a more integrated global intelligence in the muted blues.

Yellow signifies the power of the sun.

Niagra blue’s accent color Pantone Paradise. And aqua blue is a global car positive purchase color. Primrose yellow represents positivity; hope and prosperity. A perfect compliment to Niagra.

Recommended a roll out that eliminates the alarming reds in the current brand and considers a full color system based on the meaning of yellow and blue.

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mounted console

Hardware as a safety requirement in case of an accident is a nice feature to add. Mounted on the dashboard isn't ideal due to the amount of functionality utilizing the dashboard. Explore industrial designs that could mount on the rearview mirror staph or attach under the dashboard. Currently this company mounts the device to the window which obscures near-vision and interrupts far-vision. Opportunity for a more savvy solution.