activate vision


The psychological translation of color to ‘feels’ and therefore cognitive framework in consumer experiences in undeniable. Color Sells. Get your audit today!

Color Sells

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Color of Empathy

In 2020 the emotional activity of empathy is a hot theme. Empathy emerges as a collaborator, a connector, a safety code. Research shows people respond to color emotionally, registering all throughputs of emotion in under a second. How can the color of empathy influence create an atmosphere of trust and progress in the minds of your audience?

My Book

CAKES OF COLOR: Cake recipes indexed by color psychology. Food and color are one in the world of taste seduction. People actually think they taste color. This makes sense given the decades of training in food stores. If you are curious, you can find this little gem here: CAKES OF COLOR.