Activate Vision
Brand Intelligence Conductor Get the Signal
§ 01 — Premise By Niya Sisk

Purpose-driven leaders don't need someone to execute their ideas. They need someone to make those ideas impossible to ignore. That's The Signal.

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Scroll · Seven sections · A reading.

An invitation, not a pitch — read at the pace your morning allows.

The Signal — Brand Intelligence in 5 Days

The narrative kernel that makes everything else make sense.

Your brand isn't broken. It's untranslated. The Signal finds the emotional hook, voice, and copy architecture that makes your brand coherent across every surface — in five business days.

Two paths. One destination. Find yours →

Learn More →
§ 02 The Problem · Why metrics aren't enough

Most brands are visible.
Few are inevitable.

The difference is narrative coherence — the thread that lands in memory as it's meant to be understood.

That's what Activate Vision is all about.

§ 03 How I work · A method, not a menu
Portrait
Niya Christine,
MFA
Illustrated portrait of Niya
Fig. 04 — The Practitioner — N.

I help purpose-driven leaders bring their vision together meaningfully.

My background was shaped inside Silicon Valley product teams, but my approach is deeply human: understanding how people make meaning, build trust, and adopt new behaviors over time.

The best outcomes I've delivered came from creating space — unhurried, thorough, deliberate — where the real problem could surface before anyone reached for an answer.

I bring research, systems thinking, and pattern recognition shaped inside some of the most demanding product environments in the world. I genuinely respect and appreciate the founders I choose to work with.

I choose deliberately. Because when I take something on, I care deeply about where it leads.

Niya Sisk brings to technology a background in cognitive psychology, storytelling, and human-centered design. Her writing explores psychology, color, AI, and technology adoption.

§ 04 Proof · In other voices

The work speaks best through the people who've been inside it.

“I didn't have to say anything. You intuitively knew the next most powerful thing — allowing us to see the psychological edge cases and really see the product in the wild.”

Amir Aliabadi Founder · Trippy AI

“She delivers UX frameworks beyond what can be imagined in our own heads.”

Jared Garner Head of E-Comm, TinFsh · Lily AI

“Niya is a genius, she sees things in both a meta and micro capacity. A lot of creative people aren't detail-oriented. Niya is — and she makes everyone around her look good.”

Hilary Parker CEO · Habitat for Humanity

“She's been our designer since 2013. We trust her completely and know she will support our programs and team with the solutions that work with our evolving organization.”

Heidi Herinckx, MS Dir. of Research · Options for S. Oregon
— Lineage —

Running with a good crowd — evolved from Silicon Valley roots.

Apple Adobe Microsoft McKinsey & Company eBay Oracle K&M Bill.com Lily AI Macromedia
§ 05 Selected work · Selected cases
№ 01 Trippy AI
2026

AI Knowledge Platform · Product Definition + Trust Architecture

Trippy AI: Redesigning trust formation for an AI-driven knowledge platform.

Trippy's core innovation — its Subject-Verb-Object knowledge system — was visually confusing and operationally unsustainable at scale. I redesigned the SVO architecture into an interactive filtering and trust-building system that automated backend media generation, reduced production friction, and transformed the card experience into a shareable artifact designed around how trust actually forms online.

Led product definition, sensemaker narratives, UX architecture, visual design, design systems, and engineering handoff across a three-month founder collaboration.

Stakeholder Research · Mental Models · SVO Architecture · Product UX · Design System · Engineering Handoff

№ 02 BILL
Multi-year

Financial Infrastructure · Vendor Payment Systems

BILL: Designing operational trust inside financial workflows.

Designed and shipped core UX architecture for vendor payments, audit systems, and financial workflow management across integrations including QuickBooks, Xero, NetSuite, and banking partners. Led cross-functional product strategy through wireframes, prototyping, and stakeholder alignment across complex operational systems still active in the platform today.

Financial UX · Workflow Architecture · Audit Dashboards · Product Strategy · Enterprise Systems

№ 03 Lily AI
Multi-year

AI Commerce Infrastructure · Enterprise SaaS + ML

Lily AI: Scaling AI-powered commerce systems for global retail.

Built and led Lily AI's first UX and research practice, creating a unified design system across the enterprise platform while partnering closely with product leadership on AI-driven tagging, predictive behavior modeling, and recommendation systems. Product design initiatives contributed to measurable revenue lift across major retail clients including Gap, Macy's, Bloomingdale's, and thredUP.

AI/ML Systems · SaaS Architecture · Product Strategy · Design Systems · Research Leadership

§ 06 Who this is for

For purpose-driven leaders.

— The First —

Your brand exists. Something isn't landing.

You have a presence, a product, a pitch — but the market isn't receiving it the way you intended. Something is off and you can't name it.

— The Second —

You're building something new and need to get it right.

You can feel the vision but can't show it yet. You need the narrative foundation before anything else gets built.

Both paths start at signal.activate.vision

Find Your Path →
§ 07 Begin · A simple next step

Ready to find your Signal?

Brand intelligence that brings it all together meaningfully.

Get The Signal $5,000 → Start the Subscription $3,500/mo →

Questions? hello@activate.vision